Lesson Plan: Focusing on Marketing Segments (https://txcte.org/resource/lesson-plan-focusing-marketing-segments)

Lesson Plan: Focusing on Marketing Segments

Resource ID

14328

Grade Range

Institutional Organization

UNT

Sections

Description (https://txcte.org/resource/lesson-plan-focusing-marketing-segments#paragraph-32307)

Description

During this lesson, students will explore how markets can be segmented in a variety of ways and how this leads to product usages and marketing benefits.

Download the lesson plan (https://www.txcte.org/sites/default/files/resources/documents/Lesson%20Plan%20Focusing%20on%20Marketing%20Segments_0.docx)

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Documents

Lesson Plan Focusing on Marketing Segments.docx (https://txcte.org/sites/default/files/resources/documents/Lesson%2520Plan%2520Focusing%2520on%2520Marketing%2520Segments_0.docx)

Independent Practice Assignment #1.docx (https://txcte.org/sites/default/files/resources/documents/Independent%2520Practice%2520Assignment%2520%25231_3.docx)

Independent Practice Assignment #2.docx (https://txcte.org/sites/default/files/resources/documents/Independent%2520Practice%2520Assignment%2520%25232_2.docx)

Product Service Inventions for an Aging Population Rubric.docx (https://txcte.org/sites/default/files/resources/documents/Product%2520Service%2520Inventions%2520for%2520an%2520Aging%2520Population%2520Rubric_0.docx)

Marketing to the Generations Rubric.docx (https://txcte.org/sites/default/files/resources/documents/Marketing%2520to%2520the%2520Generations%2520Rubric_0.docx)

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Print (https://txcte.org/node/177091/printable/print)