Social Media Marketing (https://txcte.org/course-binder/social-media-marketing)

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Social Media Marketing

Cluster/Pathway/Course
Marketing
Marketing Communications
Social Media Marketing
Grade Range
9
10
11
12
13
Release Date
12-14-2017
Tags:
Distribution
Marketing Management
Channels
Merchandising
Accounting
Marketing Communications
Financial Marketing
Marketing Research
YouTube
Professional Sales
Twitter
Advertising
Social Media
Sales
Description

Social Media Marketing is designed to look at the rise of social media and how marketers are integrating social media tools in their overall marketing strategy. The course will investigate how the marketing community measures success in the new world of social media. Students will manage a successful social media presence for an organization, understand techniques for gaining customer and consumer buy-in to achieve marketing goals, and properly select social media platforms to engage consumers and monitor and measure the results of these efforts.

This binder does not contain all lesson plans for this course. This content can be used with any textbook or instructional materials. If locally adapted, make sure all TEKS are covered.

Resources

Scope and Sequence

Resource ID: 19489
Grade Range: 9, 10, 11, 12

CTE TEKS - Implemented 2017-2018, adopted in 2015

Social Media Marketing course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS are included. This scope and sequence may be adapted or adopted by the local education agency.

View Resource (https://txcte.org/resource/scope-and-sequence-social-media-marketing)

Program of Study

Resource ID: 19595
Grade Range: 9, 10, 11, 12, 13

Based on the House Bill 5 Foundation High School Program, the E-Commerce Marketing Manager program of study within the Marketing Career Cluster® provides helpful information, including the core courses and career-related electives in high school that will help prepare students for their career goals. This document is designed for students, but can also be used by administrators, counselors, teachers, business and industry representatives, and parents.


Program of Study

Resource ID: 19596
Grade Range: 9, 10, 11, 12, 13

Based on the House Bill 5 Foundation High School Program, the Market Research Analyst program of study within the Marketing Career Cluster® provides helpful information, including the core courses and career-related electives in high school that will help prepare students for their career goals. This document is designed for students, but can also be used by administrators, counselors, teachers, business and industry representatives, and parents.


Program of Study

Resource ID: 19597
Grade Range: 9, 10, 11, 12, 13

Based on the House Bill 5 Foundation High School Program, the Entrepreneurship program of study within the Marketing Career Cluster® provides helpful information, including the core courses and career-related electives in high school that will help prepare students for their career goals. This document is designed for students, but can also be used by administrators, counselors, teachers, business and industry representatives, and parents.


Program of Study

Resource ID: 19598
Grade Range: 9, 10, 11, 12, 13

Based on the House Bill 5 Foundation High School Program, the Advertising Manager program of study within the Marketing Career Cluster® provides helpful information, including the core courses and career-related electives in high school that will help prepare students for their career goals. This document is designed for students, but can also be used by administrators, counselors, teachers, business and industry representatives, and parents.


Program of Study

Resource ID: 19601
Grade Range: 9, 10, 11, 12, 13

Based on the House Bill 5 Foundation High School Program, the Sales Manager program of study within the Marketing Career Cluster® provides helpful information, including the core courses and career-related electives in high school that will help prepare students for their career goals. This document is designed for students, but can also be used by administrators, counselors, teachers, business and industry representatives, and parents.


Unit 1: Professionalism in Social Media Marketing

Resource ID: CSLP02

Lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.

You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.

If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.

View Resource (https://txcte.org/resource/lesson-plans-are-currently-not-available-review-scope-and-sequence-document-and-teks)

Unit 2: Introduction to Social Media Marketing

Resource ID: CSLP02

Lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.

You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.

If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.

View Resource (https://txcte.org/resource/lesson-plans-are-currently-not-available-review-scope-and-sequence-document-and-teks)

Unit 3: A Marketing Tool Social and Mobile Media

Resource ID: CSLP02

Lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.

You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.

If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.

View Resource (https://txcte.org/resource/lesson-plans-are-currently-not-available-review-scope-and-sequence-document-and-teks)

Unit 4: Successful Social Media in Marketing

Resource ID: CSLP02

Lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.

You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.

If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.

View Resource (https://txcte.org/resource/lesson-plans-are-currently-not-available-review-scope-and-sequence-document-and-teks)

Unit 5: The Legal Side of Social Media Marketing

Resource ID: CSLP02

Lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.

You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.

If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.

View Resource (https://txcte.org/resource/lesson-plans-are-currently-not-available-review-scope-and-sequence-document-and-teks)

Unit 6: Evaluation

Resource ID: CSLP02

Lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.

You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.

If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.

View Resource (https://txcte.org/resource/lesson-plans-are-currently-not-available-review-scope-and-sequence-document-and-teks)


Source URL: https://txcte.org/course-binder/social-media-marketing