Lesson Plan: Promotion Involves Communication

In this lesson, students will learn about promotion as a part of the marketing mix and the communication process. Students will also discuss the means of communication, illustrate the process, and research how a popular brand has changed over time.

Download the lesson plan (https://www.txcte.org/sites/default/files/resources/documents/Lesson%20Plan%20Promotion%20Involves%20Communication_0.docx)

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